Getting Coworkers on the Super Highway


It's time for my coworkers to sink or swim. The next two Fridays I won't be in the office to upload and form everyone's work so it's time to see who among them has been paying attention.

This past February I install Joomla 1.5 on our webspace to manage our website. It's an outdated software but sadly we're locked into the space we use (bureaucracy...) so we can't use Wordpress. Joomla provides a CMS that almost anyone can pick up and contribute to. The problem is... some people don't want to play ball.

Last month I attended the National Association of Broadcasters convention in Las Vegas and heard a lot of speakers talk about multi-platform data delivery. The world of news has been segmented forever into Radio, Print, and TV. Well thanks to the omnipresence of social media they're all colliding and if you don't like it, basically you don't want to be a journalist. 

Every GM, reporter, documentary producer, and journalism at NAB said the same thing; you have to know the web. You need to tweet, you need to be on Facebook, you need to promote your work and upload it to your website ASAP. These are all ideas I have been on board with for years. It wasn't until I returned to Iowa two years ago that I learned universities aren't teaching the multi-platform journalism world and some journalists are completely oblivious.

Back to my job. In all situations some people need their hand held with new practices, some people will figure it out on their own, and some will just turn into crabapples and do nothing. While I'm here I am all about helping out eager and slow learners, but those who don't want to assimilate and want my help on my days off... tough nuggets. You've had four months.

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