Build Affinity with Live-Streaming

This article was first published by iowabusinessjournals.com

Reaching a customer is harder than ever these days. While media and product messaging is coming at consumers from every imaginable outlet, techniques have been developed to ignore and sidestep nearly all of it. To stand out you need to make your product launch and immediate use an event. If your advertising dollars end up being blocked, fast-forwarded through, or disregarded than your new goal should be making consumers anticipate your new services or merchandise as event release. In today’s 140 characters and forgotten climate, nothing is more attention grabbing and builds more lasting consumer enthusiasm than a live-streamed event.

Getting a consumer to buy-in and feel a sense community with a company is no easy task. You can establish loyalty programs, provide exclusive messaging and add-ons, and build an account system where an employee manages the most important clients, but at the end of the day, you never really truly know how deep a customer’s affinity goes. Live-streaming is just the tool for the job. Whether you’re launching a product or hosting a special event, consumers want to be part of the moment. Many organizations hold closed door gala, pack theaters for ticketed reporters and diehard fans for new product launches, and host exclusive press events all in hopes of establishing allure but ultimately these are one-offs. The magic of the room and launch is gone almost the moment it happens. Why not open these events to online attendees?

Live-streaming events and product launches tells vested customers we want you here and potential customers look what you’re missing, and it is surprisingly easy to setup. Whether you want to hire on a full audio-video crew to provide multiple camera angles, or simply set up a single shot of a desk or podium, there are dozens of services ready and waiting for you to broadcast your brand online. Popular free options include YouTube, Facebook, and Periscope. Facebook will broadcast to your social audience, YouTube will hit a public forum, and Periscope is a Twitter tool best suited for first person perspective. Of course if you’re looking for a professional setup with better tracking tools, customer support, and viewer login options, Livestream.com is the way to go. With plans ranging in price from $42-1200 per month, every possible broadcasting tool you can think of is available with Livestream.

No one knows your company like you and nothing screams authenticity than live events, why not embrace those elements to their full potential by sharing them live and online.



Patrick Boberg is a central Iowa creative media specialist. For more tech insights, follow him on Twitter @PatBoBomb

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