GeoTrack your company's bottom line.

This article was first published by dmcityview.com

When it comes to productivity, timing is everything. Square one of productivity awareness is understanding what projects have your employees’ collective attention. Metaphorically speaking if you start picking out drapes before you’ve drawn floor plans for your building your priorities out of order. So after you’ve arranged workloads to meet highest needs first, your second question definitely pertains to your workforce but what you're asking is a little less clear. “What motivates my staff to be productive?” Maybe. “How many projects can an employee handle at one time?” Potentially, however I feel really understand the roots of workforce efficiency you should be getting as granular as possible; e.g. Where are my employees?

Physically locating your workforce may seem trivial, but if you want the yield train to run on time you better track where your conductors are at. For an example look no further than FedEx and UPS were one of the earliest adopters of real-time GPS software to not only track where their trucks are in the world, but also how fast they’re going, what routes are the fastest and most reliable, and install rewards programs to the most safe and efficient drivers.

The concept of location tracking employees has great potential outside of delivery industry as well. Understanding and charting employee work paths, travel behavior, and routing can benefit nearly any routine-based task. Salespeople, medical professionals, military personnel, athletes, and even food service staff all have the potential improve efficacy through real-time GPS tracking. Beyond potential, the technological means to utilise this data comes in many different builds and applications.

Short of install a LoJack on an employee's belt, gadgets like the coin sized Trackr($30), Tile($25), or Chipolo($25) can be attached to keychains, stored in computer cases, or wallets and act as a beacon to users. Provider auditory or mapped based locating, these non-invasive dongles allow companies and employees to manage geo-location of important items and people when necessary, but be stored away for future use when off the clock or simply not needed.

Now for employees that work primarily in the field or have the tendency to work off the clock, workforce location can require a more embedded solution. For these needs applications like Apple Find my iPhone, Simple In/Out, and Xora’s SmartStreet offer a wide range of possibilities. The free tool of Find My iPhone offers the simple solution of location and locking a device, starting at $10 per month for 10 users, Simple In/Out offers location tracking but also team communication, scheduling, and cross-user data analysis, and for companywide solutions Xora covers every remote data solution you can think of from location tracking and project progress to mileage and data security.

As helpful as these tools can be, there are ethical and legal elements to consider. Xora has been the focus of a large lawsuit over employee privacy rights. So before you strap your staff with GPS beacons, evaluate if benefits of productivity are worth dampening employee satisfaction and potential litigation.



Patrick Boberg is a central Iowa creative media specialist. For more tech insights, follow him on Twitter @PatBoBomb

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